Real estate brokers and agents can now merge social media buzz with their business goals by converting their Facebook presence into a lead generator. RentJuice, the online platform developed by real estate insiders that connects prospective renters, brokers and property managers to each other in real-time, today announced the rollout of Lease Locator for Facebook, which allows potential renters to search real-time property listings directly from a company fan page on the second most visited site on the Internet.

“Young people are very active on Facebook and, by and large, are renters who will eventually be first-time home buyers,” said RentJuice CEO David Vivero. “Every real estate trade show touts social media as a ‘must’ for real estate professionals, but there seems to be a lot of smoke and no fire. Where are the leads?” Added Vivero, “Our new release will help brokers and property managers finally see the financial rewards of their social media efforts.”

According to Royal Pingdom, the average Facebook user spends 15 hours and 33 minutes on the site per month. The new Facebook application brings conversion to the social network, so fan page visitors can shop property availability and inquire without leaving Facebook. Instead of manually injecting their status feeds with new properties, brokers and leasing agents can keep their Facebook page dynamic and up-to-date effortlessly. No installation is required for fan page visitors, and the leads generated by the fan page are automatically routed into RentJuice’s award-winning lead management, email marketing, deal tracking and collaboration tools.

“Having a Facebook page as a business should be about engaging in conversation with customers and cultivating a destination that functions as an accessible, targeted marketplace,” said Chris Caton of Trudo Realty, a Chicago-based RentJuice customer. “The new Facebook widget is exactly what we needed. Now we can fully utilize our Facebook page as a lead-generating tool to convert fans into clients without redirecting them through another business channel.”

RentJuice’s dynamic Facebook application allows customers to expand their reach by building and customizing multiple searchable Facebook landing pages with a few clicks. Additionally, a broker or agent can capitalize on the inherent SEO value of their Facebook page, rather than struggling to increase the ranking of their own homepage in Internet search results. Without needing to put time and money behind designing, building and maintaining a website, agents who are RentJuice users can easily create a high-ranking, easy-to-use webpage hosted on the Facebook platform.

“I’ve got a website, a blog and a Facebook page,” said Gus Waite of YourNYAgent.com, a Manhattan-based RentJuice customer. “Lease Locator for Facebook unifies all my social media. Now anywhere I am, my listings are. That’s a huge advantage.”

RentJuice’s Rental Relationship Management (RRM) platform facilitates efficiency in every step of the rental process from vacancy to lease, with tools that include organizing listings from multiple sources to syndicating ads across more than 30 consumer websites such as Zillow and Trulia. The Company also offers RentJuice Free, the free online platform where property managers and landlords instantly share their availabilities with partner agencies to shorten vacancies and save time.

As a result of significant New York-area interest in its platform, RentJuice is increasing its investment in the New York market with an active search for an area General Manager. The General Manager (GM) of RentJuice New York will be responsible for local brokerage and property management outreach and product training, as well as frequent participation in local real estate events and committees. The company hopes to recruit a proven leader with a strong local real estate background and an infectious passion for the benefits of technology. Any interested parties should email hiring@rentjuice.com and visit http://www.rentjuice.com/ to learn more.