Monmouth County Association of REALTORS® Taps Listing Syndication Trend with Point2 Technologies Solution

Monmouth County Association of REALTORS® (MCAR), provider of the Monmouth/Ocean Multiple Listing Service (MOMLS) announced its partnership with Point2 Technologies which will provide property listing distribution to the industry’s largest syndication and re-syndication network of nearly 40 third party, high traffic websites and search engines, as well as over 260 newspaper websites, on a listing by listing basis.

The new, free program successfully rolled out today to over 930 offices and 9,500 members of MOMLS. The service includes access to online traffic reports, to enable better marketing and online advertising expenditure decisions.

Advanced traffic reporting and lead conversion software tools are also seamlessly available as part of an optional, subscription based service to all MOMLS members, offered within the Point2 Agent software suite.

“We are tapping a critical service in partnership with a leader in the industry, to better serve and deliver on our commitment of world class service to our members,” said Monmouth County Association of REALTORS® President, Glenn Mills. “Listing syndication has become extremely important and it is key that buyers everywhere gain access to all available inventory.”

According to Kenneth “Kip” Walker, Chairman of the Monmouth/Ocean Multiple Listing Service Committee, “We are extremely pleased to be first in New Jersey to bring the benefits of the Point2 syndication network to our members as well as to consumers across the U.S., buyers and sellers alike.” “Our partnership with Point2 is a great milestone as it allows us to deliver very valuable services at no cost to our members, while saving them significant time in their online marketing efforts.”

“Adoption of listing syndication as a means to automate the distribution of property listings online has accelerated significantly over recent months, thanks to leadership and collaborative efforts between technology providers, listing aggregators and search engines, as well as forward looking industry Associations such as MCAR,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “The ultimate beneficiaries of all these efforts will be the consumer, and the economy, as inventory gains better, more accurate and more timely exposure on the Net. Point2 is proud to partner with MCAR on this initiative and to play a leading role in the evolution of real estate marketing on the Web.”

Key service benefits to MOMLS members also include single point of data entry, which eliminates the need to re-enter data on the various sites including their own website or their Point2 Agent site, to help maintain data accuracy and consistency for the user’s listing online.

Point2 boasts the industry’s largest listing syndication network. Since launching its real estate MLS and Association solution just over a year ago, over 90 organizations have joined the Point2 program.

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