Online Real Estate leader Point2 Technologies Releases the “Real Estate Confidence Index” to Track Street-Level Real Estate Market Sentiment

August 6, 2009 by admin
Filed under Latest Posts, Tech News

Index goes beyond data to capture a forward-looking view of the real estate market – from the people who know it best

Point2 Technologies Inc., the largest independent provider of website and listing syndication solutions for the real estate industry, with users in over 100 countries on its platform, debuted the Real Estate Confidence Index today at the Inman News Real Estate Connect conference. The Index, which tracks the real estate market opinions of thousands of real estate professionals across the United States, fills a missing link in real estate intelligence by capturing the current, near-term and long-term sentiment of the people most attuned to market conditions. The company released its June and July national level results today with plans to provide regional indices starting September 2009.

More information and initial results can be found at http://realestateconfidenceindex.com.

The Real Estate Confidence Index is produced through a monthly survey of real estate professionals across the country who are asked to rate current conditions in their market, accounting for seasonality, on a scale of one to ten (1 being “bad” and 10 being “good”) and rate their sentiment for market conditions 3-6 months and 6-12 months into the future on a ten-point scale (1 being “pessimistic” and 10 being “optimistic’). The median response across all questions represents the Index measure for the month. 3,191 professionals contributed to the Index in June; 3,201 contributed in July.

The Real Estate Confidence Index for June was 4.7, with respondents taking a measured assessment of current conditions on a seasonal adjusted basis – a median rating of 5 on the ten-point scale. However, respondents showed marked optimism for both short (3 – 6 months) and long-term (6 – 12 months) prospects.

The July index showed a 16.5 percent increase, rising to 5.5, signaling that real estate professionals are seeing positive movement in a market characterized by contraction for over two years. However, not all respondents were sanguine. 18 percent were less than optimistic about market prospects even 12 to 18 months into the future.

“The feet-on-the-ground perspective only real estate professionals possess is critically important to understanding where the market is, where it is heading and, it simply cannot be captured by traditional measures,” said Saul Klein, Point2’s CEO. “The Real Estate Confidence Index provides a window into the market that did not exist before.”

Point2 will issue the index on a monthly basis and intends to provide region-specific indices starting in this fall. The company will also provide advance reports to professionals who contribute to the index.

“Since the beginning of real estate time, at backyard barbeques and in neighborly conversations, consumers have asked real estate professionals the same question: ‘How’s the market and where do you think it’s headed?’” concludes Point2’s Klein. “The Real Estate Confidence Index reflects the collective answer of thousands of informed professionals across the country.”

Animoto for Real Estate Launches to Give Brokers and Agents Powerful Video Creation and Marketing Tools

August 6, 2009 by admin
Filed under Latest Posts, Marketing, Software

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Animoto, the video creation platform that lets anyone quickly and easily create professional-quality videos from their own photos, music and text, today expands its commercial-use offerings by launching Animoto for Real Estate. The new site showcases the numerous ways Animoto helps real estate agents and brokers effortlessly create stunning videos to promote and market properties within minutes. Animoto for Real Estate launches today in San Francisco at the Inman Real Estate Connect conference, where the company was nominated for an Innovator Award.

“In today’s competitive real estate market, a good first impression is the key to securing a listing, generating buzz for a listing, and selling a home,” said Brad Jefferson, CEO & Co-founder of Animoto. “Animoto for Real Estate helps guarantee a good first impression of a home or agent so the agent can focus on closing.”

At launch, Animoto also announced that online real estate brokerage Redfin will equip their agents nationwide with Animoto for Real Estate accounts.

“Our research shows that a prospective home-buyer will look at the photos of a house nearly 20 times over in the 24 hours before making an offer,” said Redfin CEO Glenn Kelman. “And Internet consumers spend one third the time touring properties that their traditional counterparts once did. So the challenge for listing agents all comes down to creating an online experience with high emotional impact. The way Animoto couples music, motion, text and photography creates a far more powerful medium for selling a home, with higher conversion rates than photos alone.”

Animoto for Real Estate makes marketing properties and real estate services easy and affordable, eclipsing the current time-consuming and expensive video creation solutions on the market. Animoto videos are compatible with all MLS video standards, and give agents the ability to create and market open house videos to maximize their advertising efforts and follow-up with potential buyers.

Built on the Animoto for Business platform, Animoto for Real Estate is a $249 annual subscription service that provides unlimited access to create, present, view, share, download and sell professional-quality videos.

In addition to all the standard Animoto.com consumer features, Animoto for Real Estate incorporates features designed specifically for agents and brokers, including:

Easy video embedding on websites and blogs with no programming or technical experience required.
Easy video posting to YouTube and other popular social networking sites.
Unlimited DVD-quality video downloads that can be burned to DVD to present to a client or showcased at an open house or other real estate event.
A text feature that allows agents to easily incorporate important listing information within the video such as location, square footage, and number of bedrooms and bathrooms.
Access to Animoto’s commercial music library of 300+ royalty-free songs.
Optional Call-to-Action button to drive viewers back to your site or listing.

The heart of Animoto is its Cinematic Artificial Intelligence technology that thinks like an actual director and editor using the same sophisticated post-production skills and techniques that are used in television and film. The technology takes into account every nuance of a song: the genre, song structure, energy, rhythm, instrumentation, and vocals. No two videos are ever the same; even videos generated with an identical set of images and music will each have a completely distinct set of motion design.

For more information about Animoto for Real Estate please visit: http://animoto.com/business/realestate.

Online Real Estate leader Point2 Technologies Releases the “Real Estate Confidence Index” to Track Street-Level Real Estate Market Sentiment

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Animoto for Real Estate Launches to Give Brokers and Agents Powerful Video Creation and Marketing Tools

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