Add Listings to your Facebook Page

Facebook is not only a great tool for locating your high school sweetheart, it’s also a powerful business resource for real estate agents. The latest real estate facebook application, by eListit.com, enables Realtors to add a “Listings” tab to their facebook profile page. It’s available for a FREE 30-day trial version, after which it retails at $49.99/year.

The application is fairly intuitive and easy to use though we ran into issues (server error) when we removed the application from a profile page and attempted to reinstall.

My first recommendation for the app developers is devise a method for pulling listing data directly from the MLS to avoid the laborious task of entering in data manually. I would almost regret getting that extra listing for fear of having to duplicate efforts (almost).

Below are screenshots of the application on a facebook page.

REtecy contacted eListit.com and here is what they had to say:

We started life primarily as a rental search/listing service and later expanded into real estate listings. We have started focusing some energy on better serving our real estate clients. Real estate agents are able to create a personal profile that appears alongside their listings.

Recognizing that real estate agents who use our service got to some effort to increase the visibility of their listings, we decided we we could help them leverage that effort and enable them publicize their listing on their facebook profile. Real estate agents already know that many of their best customers are their friends and family and these same people can be their best promoters (if they know what the agent has for sale).

We are actively look at expanding and improving this feature as well as providing other means of helping agents promote their business.